Email Marketing
Avoid "Digital Pollution" in Social Media & Email
Your business is a brand. It’s a living, breathing being that you’ve nurtured, raised, and carefully shaped to be a reflection of yourself, your ideals, and your goals — for…
Read More5 Must-Have Apps & Programs for a Start-up Business
Building your new business isn’t easy. In this economy — where profit margins are razor thin due to competition — you have to figure out creative ways to establish your…
Read MoreDo You Know YOUR Email Sender Score? (You Should.)
A new trend you should know about is an increase in the importance of engagement metrics. This is good news for customers. Bad news for spammers. Email marketers who simply…
Read MoreIs Your Personalized Marketing “Creeping Out” Your Customers?
Remember the ‘80s Rockwell hit song “Somebody’s Watching Me”? Do you feel like somebody’s always watching YOU online? People are starting to get an uneasy feeling about how the data…
Read More5 Tips to Outwit the “5-Second Rule” of Email Marketing
The Direct Marketing Association projected email marketing’s ROI at $39.40 for every dollar spent in 2012. Hot dog! Email is still a very viable form of communication to marketers today. However,…
Read MoreResponsive Email Design
Responsive design is not a new concept, but with the explosive growth of mobile devices it’s starting to get noticed again, especially by email marketers. Cisco recently conducted a GIGANTIC…
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