Marketing Strategy
Why sales and marketing alignment is a must
To engage today’s demanding B2B customers more effectively, marketing and sales must collaborate across the entire buying process in ways that provide exceptional value to them. A strategic combination of…
Read MoreHow to increase marketing’s impact on revenue
Traditionally, marketing’s job was to promote your company’s brand and to generate leads for your sales force to follow-up on. Today, its role is much more complex. The marketing department…
Read MoreStay top-of-mind throughout the buying process
To keep your company top of mind, you must communicate with your prospects on a regular basis. But the average business person is bombarded by hundreds of messages per day,…
Read MoreUse content to deliver an exceptional buyer experience
Most business-to-business buying processes are complex and involve multiple individuals. They invest many hours researching potential solutions to their challenges, developing requirements and vetting potential vendors. By acting as a…
Read MoreDoes ABM make sense for my company?
Like any other marketing strategy, account-based marketing is not a one-size-fits-all solution. It needs to be employed strategically. Last month, we explored how today’s B2B customers are changing and how…
Read MoreAccount-based marketing: Why is it effective?
Last month, we introduced you to account-based marketing (ABM) –what it is and how to get started with it. This laser-focused approach enables you to penetrate the thinking of your…
Read MoreReaching the Unreachable
Reaching Unreachable Decision Makers Name* First Last Email* Company Get The Guide Whatever happened to sales prospects who are willing to respond to you? They don’t answer emails, return phone…
Read MoreTargeting ideal B2B customers with account-based marketing
It’s taken a few years, but you’ve finally mastered the best practices of content marketing. Your buyer personas are fairly detailed, and your content strategy addresses specific customer needs. An…
Read MoreWrangle new prospects with LinkedIn’s outbound marketing tools
Now that you understand how to organically attract traffic on LinkedIn and to your website, it’s time to focus on the outbound side of the rodeo. In this article, we’ll…
Read MoreDrive more prospects to your LinkedIn company page
In our first post in our LinkedIn Strategy series, Crafting Your LinkedIn Company Page, we showed you how to make your LinkedIn company page visually compelling, on brand and focused…
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