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Great Content: The cure for the engineer’s marketing allergy
How to speak that engineer marketing language The first rule of marketing is know your audience. Find out what they want. Connect with them and show them how you will…
When the rubber hits the road
As the saying goes, the “rubber hits the road” at the point in time when a salesperson is in-front of a customer and moves to quickly communicate why they should…
Try making your own eggnog this holiday…
Leave the pre-made eggnog on the grocery shelf… a top-notch, home-made eggnog is not much work. Here’s how to make your own eggnog: Booze: Bourbon, brandy or rum are the…
Give your customers a big ol' "bro hug!"
When you see an old friend, do you give them a handshake or a ‘bro hug’? Of course, if you’re under 30 years old, you give them a hug to…
Blueprint for a successful content marketing strategy
Who in their right mind would build a house without a blueprint? You need a detailed blueprint to convert the piles of building materials on your empty lot into a…
Marketing’s Secret Sauce: The Message
It seems like anything successful has a secret formula, proprietary technology or “secret sauce” behind it that makes people talk about it. Marketing is no different. The secret sauce of…
They keep moving the marketing goalposts
There’s an inherent mystery around the art and science of optimizing a web site for search. The optimization process changes nearly every week as Google works behind the scene, changing…
12 tactics to transform your email signups from a trickle to a torrent
Your email list is one of your most valuable owned assets. It’s the key to engaging your target audience and building trusted relationships with them. But most marketers don’t do…
Targeting your audience using LinkedIn
One of the mistakes marketers often make in trying to reach their target audiences is over-relying on organic distribution and under-relying on paid distribution. For many B2B firms, LinkedIn is the most important channel for sharing content with the people they need to target.
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