Posts Tagged ‘Content Marketing’
Your content better be relevant and valuable – or else!
Tough questions about content marketing What tangible value does your content provide to your target audience? If it’s not valuable and relevant, they will ignore it. Worse yet, they may…
Read MoreWhy content marketing? Why now?
It’s time to shed some light on the critical importance of content marketing strategy as key element of the B2B marketing mix.
Read MoreIs your customer the "hero" of your content marketing?
Is your audience the hero of your content marketing? Why not? The most successful content marketing is relentlessly focused on customer needs.
Read MoreContent marketing and native advertising, demystified
Last week, Chuck Frey, Cultivate’s director of content marketing, and Jon Ann Willow from BizTimes Media gave a presentation on Content Marketing & Native Advertising at the publisher’s BizExpo event in Milwaukee.
Read MoreData: The most valuable (but little understood) benefit of content marketing
Content marketing has received a lot of coverage in the business media and blogosphere for its power to cultivate strong relationships with current and prospective customers. What many people don’t…
Read MoreDoes your content deliver value to your audience?
Tough questions about content marketing Are you truly connecting with your prospects and providing value to them, based upon their needs? The company that does this best in your industry…
Read MoreContent marketing: Where should you start?
So you’ve decided to begin a content marketing initiative. But where do you start? There are so many options. Which audience segment should you focus on first? What part of their buyer journey should you address with your content?
Read MoreMarketers: Do you suffer from Azbackwardia Contentus?
How an a**-backwards approach may be killing your content initiative Azbackwardia Contentus (azz-back-ward-ya content-us) Latin for “Ass-Backwards Content” Causes The biggest cause of Azbackwardia Contentus is failing to create a…
Read MoreFor best results, document your content strategy
Tough questions about content marketing What’s your strategy for content marketing? Is it documented? According to the Content Marketing Institute, only 32% of B2B companies have a documented content marketing…
Read MoreDoes your agency understand the building blocks of content strategy?
Is your digital agency focused on helping you to develop an effective content strategy for your brand? Or are they only execution partners for content production, SEO and social media?
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