Posts Tagged ‘Content Marketing’
Branding, Content, and the Sales Pitch: Finding the Right Balance
The temptation to hammer your audience with a peppy sales pitch when you’re trying to write content can be hard to overcome. Marketers are supposed to market, right? So why…
Read More8 Great SEO Basics For Small Business Owners
Want to learn to DIY SEO? Well, turns out SEO is a complicated subject. Figuring out how each new Google algorithm impacts search and how to deal with all the…
Read MoreRomancing the Customer: 5 Ways to Keep Long-Term Customer Relationships Alive
The purpose of content marketing is to attract and retain customers by giving them exactly what they want—when they want it. You romance your prospects by providing the information they…
Read More7 Pro-Tips: Get the Blueprints Right Before Your Website Contractor Starts Working
Building a website is much like building a house; every little detail matters. Long before you watch contractors pour the foundation concrete, you go over the blueprints with your builder…
Read More7 Goals to Track and Evaluate Your Content Marketing ROI
When it comes to content marketing, figuring your ROI can be a challenge. The benefits may not be as immediately evident as a targeted marketing campaign and sometimes it’s not…
Read MoreHow Powerful Brand Storytelling Can Supplement Direct Mail
Direct mail can be a powerful tool, but not if it’s thrown in the trash without consideration. The best way to keep your direct mail campaign out of the garbage…
Read MoreThe Strongest & Simplest Approach to Solid SEO Strategy
SEO is a complicated subject and a constantly moving target, but if you keep Google’s stated purpose in mind, you can craft a solid SEO strategy that works now and…
Read MoreContent Marketing: How Can My Business Create Great Content?
Creating content to back your content marketing strategy isn’t easy. Determining where to start can be daunting. Actually getting your company to create great content can be flat out overwhelming.…
Read MoreFuel Your Marketing: 3 Reasons Content Marketing Is a MUST
Content is a great way to fuel your marketing. The term “content marketing” is simply the practice of creating and sharing media (or the written word) in order to bring…
Read MoreContent Marketing: What Does Great Content DO for Your Business?
Hearing a lot about “content marketing” lately, but not sure if it’s something you want to implement? Here’s the truth: We are ALL already engaged in content marketing, the questions…
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