Posts Tagged ‘content strategy’
“Tilt” your way to grab your audience’s attention
In the classic Spanish novel The Ingenious Gentleman Don Quixote of La Mancha by Miguel de Cervantes Saavedra, a nobleman becomes so enamored with stories of brave knights and ladies…
Read MoreHow Rockwell Automation's magazine became a powerful thought leadership tool
Rockwell Automation in Milwaukee has published a custom print magazine, The Journal, for 22 years. The Journal has been a trusted source of news, information, and education about factory automation. Cultivate…
Read MoreContent marketing: Time to take off the blinders
Developing an effective content strategy should center around ALL aspects of the way your company communicates with its target audiences.
Read MoreWHY are you producing that content?
Most companies are addicted to pumping out content, even though a bevy of research shows that’s not an effective strategy. According to the 2015 B2B Benchmarks, Budgets & Trends Report…
Read MoreAre you guilty of creating pseudo-content?
Do you think you’re an effective content marketer? If you answered yes, you may want to pause and reconsider your answer. Things may not be what they seem.
Read MoreCultivate's new content strategy newsletter: AMPLIFY
Get ready for a lot of new ideas to help grow your business! Cultivate has launched a new content strategy newsletter that offers exclusive insights into this critically important facet…
Read MoreYour content better be relevant and valuable – or else!
Tough questions about content marketing What tangible value does your content provide to your target audience? If it’s not valuable and relevant, they will ignore it. Worse yet, they may…
Read MoreWhy content marketing? Why now?
It’s time to shed some light on the critical importance of content marketing strategy as key element of the B2B marketing mix.
Read MoreIs your customer the "hero" of your content marketing?
Is your audience the hero of your content marketing? Why not? The most successful content marketing is relentlessly focused on customer needs.
Read MoreMarketers: Do you suffer from Azbackwardia Contentus?
How an a**-backwards approach may be killing your content initiative Azbackwardia Contentus (azz-back-ward-ya content-us) Latin for “Ass-Backwards Content” Causes The biggest cause of Azbackwardia Contentus is failing to create a…
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