Posts Tagged ‘content strategy’
How Much Content Do You REALLY Need?
Wondering how much content you should build into your webpage, print ad, or direct mail appeal? Today’s readers have shorter and shorter attention spans, so you’d assume that short form…
Read MoreIn an Internet Minute, Everything Can Change
“Please, hold. I’ll be back with you in just a minute.” I tooled around the web, listening to what seems to be a staple in on-hold music: Tony Orlando’s “Tie…
Read MoreThe Smart Money Is on Content Strategy
I speak to CEOs every day about marketing. It’s startling how many of them view marketing as a COST. They erroneously lump marketing in with their other “cost of goods”…
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