Posts Tagged ‘ROI’
Optimizing sales and marketing alignment
They’re in the same boat. Here’s how to get them pulling together Have you ever seen a rowing team in action? They’re a masterpiece of precision. When all of the…
Read More7 Goals to Track and Evaluate Your Content Marketing ROI
When it comes to content marketing, figuring your ROI can be a challenge. The benefits may not be as immediately evident as a targeted marketing campaign and sometimes it’s not…
Read MoreAre Your Marketing, Sales, & Lead-Gen Services DRIVING Revenue?
In recent years, you’ve most likely heard of this little thing called lead generation. You’ve received email after email, phone call after phone call from marketing companies promoting their services,…
Read MoreThe Smart Money Is on Content Strategy
I speak to CEOs every day about marketing. It’s startling how many of them view marketing as a COST. They erroneously lump marketing in with their other “cost of goods”…
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