Content Marketing
Using Video on Your Site… It's Powerful!
If it’s true that “A picture is worth a thousand words,” then a video clip might be worth a MILLION. In today’s marketing world, hosting a relevant video clip on…
Read More5 Reasons Your Business Needs Content Marketing
Content marketing is about building brand value by methodically sharing relevant, entertaining, and useful information — often without any reference to your company or its products —to attract and influence…
Read MoreIs Your Personalized Marketing “Creeping Out” Your Customers?
Remember the ‘80s Rockwell hit song “Somebody’s Watching Me”? Do you feel like somebody’s always watching YOU online? People are starting to get an uneasy feeling about how the data…
Read MoreThe Smart Money Is on Content Strategy
I speak to CEOs every day about marketing. It’s startling how many of them view marketing as a COST. They erroneously lump marketing in with their other “cost of goods”…
Read MoreClose the Gap
Content is king. Have you heard this buzz phrase? Content marketing: you know big brands are doing it. You know it is good for SEO and building client relationships. Are…
Read MoreChoose the Right Words
Years ago when I was first learning to sell media airtime, a sales trainer taught me the axiom, “we get paid for the words we choose.” He explained that by…
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