Content Marketing
Top 10 Posts of 2013 (Thus Far)
Our staff is daydreaming about the long holiday weekend, fireworks, and the infamous Bacon Log-splosion. This week we slow down with a round-up of the top 10 posts of 2013…
Read MoreHow Well Do You REALLY Know Your Audience?
So you’re pumping out tons of great content, but you’re starting to see that it’s focused around the same topics, and it’s not getting the traction that it used to.…
Read MoreBe HELPFUL — Be REMEMBERED
Thirty-five-years ago, when I first started working in advertising, a talented sales trainer named Lee Neary taught me an invaluable lesson: “You have to stay ‘top of mind’ with your…
Read MoreHow Much Content Do You REALLY Need?
Wondering how much content you should build into your webpage, print ad, or direct mail appeal? Today’s readers have shorter and shorter attention spans, so you’d assume that short form…
Read More5 Must-Have Apps & Programs for a Start-up Business
Building your new business isn’t easy. In this economy — where profit margins are razor thin due to competition — you have to figure out creative ways to establish your…
Read MoreCocktail Party Marketing
Imagine you’re at a swanky cocktail party and the only person you know is the host; all the other guests are unfamiliar. Although you’re shy, you welcome the opportunity to…
Read More10 Resources to Inspire Your Content Creation
Anyone who has or contributes to a blog can relate to this confession: Creating engaging content is really hard work. Businesses who do content marketing certainly understand this. They…
Read MoreHow to Kick-Start Your Business Blog
CONGRATULATIONS — You’ve taken that first, BIG step and created a hub for all your content. You’ve got a business blog! Now what? It’s simple . . . Kick-start your…
Read MoreContent Marketing Without a Blog
So you already know WHY your business needs content marketing. Now you need to know HOW to do actually do it. The first step in kick-starting your content marketing initiative…
Read MoreUsing a Team Approach to Content Marketing
One of the biggest challenges you face as a business owner is developing the voice, direction, and overall content for your business. You want to not only market to your…
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