Content Marketing
If Content Is King, Distribution Is Queen
Back in 1996, Bill Gates coined the phrase “content is king” to emphasize how a website’s content is essential in attracting visitors. The better your content, the more people would…
Read MoreHungry, Hungry Humans: Creating Great Content to Feed Your Pipeline
© David Goehring, 01.24.09, CC by 2.0 Don’t you just love it when a business you love provides you with the content you want, when you want it, at a…
Read MoreYou Have 3 Seconds. Get My Attention.
We scroll through our emails. We scroll through our Facebook feed. We scroll through today’s news, tweets, pins, ads, pics and vids. It’s true: we’re all darn-near drowning in a…
Read MoreReady, and… ACTION! 6 Tips for Creating Video Marketing Content
You finally decided to incorporate videos into your marketing plan. Good for you! But then it hits you — you’re no Steven Spielberg and you don’t exactly have a Hollywood…
Read MoreContent Sharing Is a Privilege (Not a Chore)
When I tell people I’m in the business of content marketing, they sometimes wince. It sounds like tiresome work to them. “How can writing all that content be FUN?” they…
Read MoreThe Final Online Frontier: Content Marketing & Automated Lead Generation
The internet is a continuously evolving, independent marketplace. This seems to overwhelm most small- to medium-sized companies who wish to leverage digital tools to increase their bottom line. What is…
Read MoreI’m sorry… I don’t speak Jargonese
Actionable, integrated, robust, dynamic, responsive…you get the idea. Marketers are all guilty of writing copy that is stuffed with buzzwords or of generating copy that shouts “Me! Me! Me!” as…
Read More5 Steps to Easy Lead Generation
I’m sure you’re a very smart person. To be in business, you have to be. As a business owner, you have to know a lot about your customers, your product,…
Read MoreWhy Content Marketing Is Like Playing a Video Game
Driving your content can be as fun as playing a video game. Seriously. Content marketing campaigns — much like video games — come with a set of tools, goals, an…
Read MoreShould I Ask for an ENDORSEMENT or a RECOMMENDATION on LinkedIn?
The past few years, LinkedIn has acquired quite the presence in the online social community for professionals and for business networking. It used to be that you’d type up a…
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