Content Marketing
Don’t build your house on rented land
Do you dream of building a big following on one or more of the major social media channels? Don’t bother – it’s a waste of your time and it’s important…
Read MoreLarry the Luddite says "hell no!" to content marketing
Larry is a Luddite – someone who resists technological and other forms of change. His official title is director of marketing for Acme Manufacturing. He steadfastly refuses to take content…
Read MoreCustomer education: The secret to successful marketing
In card games, trump cards carry much more value and importance than any of the other cards. In the world of modern marketing, customer education is the trump card -…
Read MoreHow Rockwell Automation's magazine became a powerful thought leadership tool
Rockwell Automation in Milwaukee has published a custom print magazine, The Journal, for 22 years. The Journal has been a trusted source of news, information, and education about factory automation. Cultivate…
Read MoreContent marketing: Time to take off the blinders
Developing an effective content strategy should center around ALL aspects of the way your company communicates with its target audiences.
Read MoreWHY are you producing that content?
Most companies are addicted to pumping out content, even though a bevy of research shows that’s not an effective strategy. According to the 2015 B2B Benchmarks, Budgets & Trends Report…
Read MoreA stunningly simple method to understand B2B buyer needs
One of the biggest challenges for content marketers is addressing the B2B buyer’s journey in a continuous, consistent and relevant manner. This simple framework can help you craft an effective content strategy.
Read MoreAre you guilty of creating pseudo-content?
Do you think you’re an effective content marketer? If you answered yes, you may want to pause and reconsider your answer. Things may not be what they seem.
Read MoreCultivate's new content strategy newsletter: AMPLIFY
Get ready for a lot of new ideas to help grow your business! Cultivate has launched a new content strategy newsletter that offers exclusive insights into this critically important facet…
Read MoreDon't assume you "know" what motivates your target audience
Are your buyer personas based on research – or guesses? Don’t assume you “know” what motivates your target audience.
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