Content Marketing
Why content marketing? Why now?
It’s time to shed some light on the critical importance of content marketing strategy as key element of the B2B marketing mix.
Read MoreContent marketing and native advertising, demystified
Last week, Chuck Frey, Cultivate’s director of content marketing, and Jon Ann Willow from BizTimes Media gave a presentation on Content Marketing & Native Advertising at the publisher’s BizExpo event in Milwaukee.
Read MoreData: The most valuable (but little understood) benefit of content marketing
Content marketing has received a lot of coverage in the business media and blogosphere for its power to cultivate strong relationships with current and prospective customers. What many people don’t…
Read MoreContent marketing: Where should you start?
So you’ve decided to begin a content marketing initiative. But where do you start? There are so many options. Which audience segment should you focus on first? What part of their buyer journey should you address with your content?
Read MoreMarketers: Do you suffer from Azbackwardia Contentus?
How an a**-backwards approach may be killing your content initiative Azbackwardia Contentus (azz-back-ward-ya content-us) Latin for “Ass-Backwards Content” Causes The biggest cause of Azbackwardia Contentus is failing to create a…
Read MoreDoes your agency understand the building blocks of content strategy?
Is your digital agency focused on helping you to develop an effective content strategy for your brand? Or are they only execution partners for content production, SEO and social media?
Read More3 ways too much content could be damaging your brand
Now that many brands are figuring out how to produce content efficiently, their natural tendency is to publish more of it, faster. More must be better, right? When it comes…
Read MoreWhy you must think like a publisher to succeed at content marketing
Producing a lot of content won’t make you a successful content marketer. It’s a sad but true lesson many marketers are learning – the hard way. If you want your content initiative to be successful, you need to approach it with a different mindset. You need to think like a publisher.
Read MoreSocial media algorithms and content marketing: What you need to do now
Content marketing is becoming more important than ever, thanks to the major social media channels moving from chronological to algorithm-based feeds.
Read MoreThe hidden dangers of dabbling in content marketing
By now, most companies realize they need to be implementing a content marketing strategy. As they start to exercise this new marketing muscle, their efforts can quickly veer off track,…
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