Marketing Strategy
5 unexpected insights you can learn from competitor research
You can’t see the road ahead if you’re too focused on the rearview mirror. When it comes to learning from competitor research, many businesses adopt a “keep your eyes on…
Read MoreSpeed up your sales cycle
If you align your sales and marketing teams, they become an unstoppable force. Marketing influences how people think and feel, building and nurturing relationships—and relationships drive sales. Period. Your…
Read MoreGreat Content: The cure for the engineer’s marketing allergy
How to speak that engineer marketing language The first rule of marketing is know your audience. Find out what they want. Connect with them and show them how you will…
Read MoreOnline Personalization 101: WHAT it is, WHY You Need to Use it & HOW to Get Started
You see it all day, every day. You open your inbox and there it is: your name in the subject line. You get home from work after a busy…
Read More4 Steps to Creating a Big-Picture Customer Touch Plan
If you don’t have a customer touch plan, you’re not alone. We’ve run across quite a few small business owners who weren’t even familiar with the phrase—yet, a customer touch…
Read MoreBranding, Content, and the Sales Pitch: Finding the Right Balance
The temptation to hammer your audience with a peppy sales pitch when you’re trying to write content can be hard to overcome. Marketers are supposed to market, right? So why…
Read More4 Ways Small B2B Businesses Can Nab More Sales
Small B2B businesses face complex problems in today’s marketplace. You’re dealing with stiff competition from global importers who drive down prices and, at the same time, trying to get a…
Read MoreWhat are the top 4 things I should know when building a mobile-friendly website?
On April 1st, ESPN rolled out their new mobile-friendly website and detailed why they chose a mobile-first design: in January, they clocked a record 94 million unique visitors to their…
Read More5 Epic Social Media Automation Fails: Bots Just Aren’t People
So you’ve set up your social media automation bot and it’s plugging along automatically updating your favorite social media outlets and even responding to tweets and posts—now you can just…
Read MorePrint Trends in 2015
Marty McFly and Doc Brown made some audacious predictions about what life would look like in 2015 in “Back to the Future, Part II.” Well, they came pretty darn close.…
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