Marketing Strategy
NPD Should Result in ROI
New product launches are traditionally marketing’s mechanism for driving incremental growth. In the “good old days,” innovations nearly always guaranteed growth for companies. There are always famous exceptions to the…
Read MoreYour Brand Ambassadors: Your Internal Army
At one of the world’s leading heavy equipment manufacturers, the joke is that employees are so passionate about what they do, they bleed the company’s signature yellow color. A few…
Read More8 Great 2015 Online Non-Profit Fundraising Resolutions
Happy New Year! The New Year is a great time to get a fresh start on your online non-profit fundraising. Here are your 2015 New Year’s resolutions to ensure your…
Read MoreThis Ain’t Your Grandpa’s Assembly Line: Creative Recruitment to Bring in Young Manufacturing Talent
Manufacturing was once the cornerstone of a middle-class lifestyle…the American Dream. A high-paying union job that would allow you all the comforts of life: a house, a car, a vacation…
Read MoreYour Integrated Marketing Mix: Combining the Benefits of Digital and Print
No one ever says, ‘A Brochure in the Hand is Worth Two Tweets on the Smartphone,’ but maybe someone should. While people actively interact with tweets and emails in the…
Read MoreEnd the Year with a Bang: 5 Ways to Rock Your Non-Profit Donation Page
Ah, New Year’s Eve: time to reflect, celebrate, and roll in the new. For non-profits, the New Year often signifies the end of one of the most lucrative donation seasons.…
Read MoreAll Aboard! Sync with Your Customer’s Train of Thought for More Repeat Customers
When a successful marketing campaign attracts new customers, do you spend a lot of time celebrating the win? We all do—it’s just human nature. But one great campaign isn’t really…
Read More5 Strategies for Successful Non-Profit Marketing
Many of the same strategies that work in the for-profit commercial world can be successfully applied to non-profit marketing. After all, the goals are similar. Commercial businesses seek to identify…
Read MoreEmployee Pro Tip: Connecting with One Person at a Time
Ready to really engage your target audience? Growth Cycle Marketing is a strategy that delivers! These additional resources will help you with connecting to your customers and prospects: 10 Brilliant Marketing…
Read More5 Ways to Ensure Your Customer Relationships Are Never One-Sided
You’ve got your business blog and social media channels all set up and you’re busy churning out engaging tweets, sharing photos and videos your customers love to repost, and filling…
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