Marketing Strategy
Looking for Social Networking Value? CEOs Link In To LinkedIn Groups
Of all the social networks that have edged to the forefront of the Web, LinkedIn has proven to be of immense value to folks in the business world. Besides offering…
Read MoreNo Leads. No Sales. No Growth: Your LinkedIn Profile Might Be to Blame
Picture this… You just bought a brand-new vehicle. You did hours of research, figured out exactly what kind would meet your needs, and then you made a huge investment in…
Read MoreDo You Make This Mistake With Your Marketing?
If, as a business owner or CEO, you can’t measure how people are finding and buying your products and services, then you’re at a competitive disadvantage. That’s the plain, stark…
Read MoreHow to Educate a New Breed of B2B Prospects to BUY
Each prospective customer has different needs as they progress through their buying journey. In the world of “BIG TICKET” purchases for items like houses or cars — or costly products…
Read More9 Questions You Must Ask While BUILDING Your BRAND
Creating “brand buzz” is essential to stand out in today’s market. Is there “brand buzz” surrounding YOUR company? There should be. So how — and where — do you begin…
Read MoreHow to Convert “Mysterious” Site Visitors into Engaged Prospects
To get visitors to engage with you on your website, you must ASK them to take action. But people are so busy these days. They might be willing to: follow…
Read MoreWhy CEOs Need to See Their Marketing Metrics
I am sure you have financial metrics, operating metrics, and sales metrics. But does your company have marketing metrics? Good marketing metrics need to make it onto your CEO dashboard.…
Read MoreThe 3 Pillars of a Quality B2B Lead
What’s more important than QUANTITY when it comes to lead generation? Ask anyone who’s ever been involved with a lead-gen effort and their response will no doubt be, “QUALITY.” So…
Read MoreAre Your Marketing, Sales, & Lead-Gen Services DRIVING Revenue?
In recent years, you’ve most likely heard of this little thing called lead generation. You’ve received email after email, phone call after phone call from marketing companies promoting their services,…
Read MoreIs Your Website Good Enough?
When I talk to business owners about their marketing, the conversation usually gravitates to a discussion about their website. It’s only natural. Your website is the center of your marketing…
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