Marketing Strategy
How to Stop Marketing vs. Sales Bellyaching
Ask this question of 10 different people, and you’ll probably get 10 different answers. In the constantly evolving digital world, the definition of a “lead” gets even more convoluted. In…
Read MoreMeasurable Marketing: The New Price of Admission
Today’s marketing technology tools are truly amazing. Your business can now capture data to provide you with incredible insights into: Who is interested in your capabilities What — specifically —…
Read More5 Steps to Easy Lead Generation
I’m sure you’re a very smart person. To be in business, you have to be. As a business owner, you have to know a lot about your customers, your product,…
Read MoreShould I Ask for an ENDORSEMENT or a RECOMMENDATION on LinkedIn?
The past few years, LinkedIn has acquired quite the presence in the online social community for professionals and for business networking. It used to be that you’d type up a…
Read MoreHow Well Do You REALLY Know Your Audience?
So you’re pumping out tons of great content, but you’re starting to see that it’s focused around the same topics, and it’s not getting the traction that it used to.…
Read MoreHow to Grow Your Business on a Shoestring Budget
All companies face the challenge of how to grow their business. Since today’s customers have more buying options than ever before, getting them to notice you amid the sea of…
Read MoreBe HELPFUL — Be REMEMBERED
Thirty-five-years ago, when I first started working in advertising, a talented sales trainer named Lee Neary taught me an invaluable lesson: “You have to stay ‘top of mind’ with your…
Read MoreNever Use Personal Online Accounts for Your Business
Take a step back and think about this for a moment — Today, the social web is evolving and integrating services with one another so fast that it’s hard to believe…
Read MoreThe Best Ideas Start on a Napkin
Just imagine… Having casual conversations in local establishments, brainstorming ideas, coming up with creative ways to solve the world’s problems — all done in the company of a select few…
Read MorePicking the Right Marketing Channel
In my last post — “How Much Content Do You REALLY Need?” — I wrote about how the amount of content to engage your audience varies depending on your product or…
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