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WHY are you producing that content?
Most companies are addicted to pumping out content, even though a bevy of research shows that’s not an effective strategy. According to the 2015 B2B Benchmarks, Budgets & Trends Report…
A stunningly simple method to understand B2B buyer needs
One of the biggest challenges for content marketers is addressing the B2B buyer’s journey in a continuous, consistent and relevant manner. This simple framework can help you craft an effective content strategy.
Are you guilty of creating pseudo-content?
Do you think you’re an effective content marketer? If you answered yes, you may want to pause and reconsider your answer. Things may not be what they seem.
Cultivate's new content strategy newsletter: AMPLIFY
Get ready for a lot of new ideas to help grow your business! Cultivate has launched a new content strategy newsletter that offers exclusive insights into this critically important facet…
Your content better be relevant and valuable – or else!
Tough questions about content marketing What tangible value does your content provide to your target audience? If it’s not valuable and relevant, they will ignore it. Worse yet, they may…
What’s your subscription strategy?
In today’s online world, there’s a real danger to “building your house on rented land.” In other words, by publishing your content on platforms and channels you don’t own, you…
Don't assume you "know" what motivates your target audience
Are your buyer personas based on research – or guesses? Don’t assume you “know” what motivates your target audience.
Marketers: Why are your sales flatlining?
Why aren’t traditional sales approaches working as well today? A growing body of research sheds some light on what has changed.
Does your company have a full-funnel content strategy?
Do your sales and marketing teams have a full funnel content strategy – a process for moving your ideal prospects from awareness to consideration and acquisition?
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