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Are you teaching or selling to your target audience?
Are you teaching your target audience based on their challenges and needs, or are you only creating content designed to sell them something?
Why content marketing? Why now?
It’s time to shed some light on the critical importance of content marketing strategy as key element of the B2B marketing mix.
Is your customer the "hero" of your content marketing?
Is your audience the hero of your content marketing? Why not? The most successful content marketing is relentlessly focused on customer needs.
Content marketing and native advertising, demystified
Last week, Chuck Frey, Cultivate’s director of content marketing, and Jon Ann Willow from BizTimes Media gave a presentation on Content Marketing & Native Advertising at the publisher’s BizExpo event in Milwaukee.
Data: The most valuable (but little understood) benefit of content marketing
Content marketing has received a lot of coverage in the business media and blogosphere for its power to cultivate strong relationships with current and prospective customers. What many people don’t…
Does your content deliver value to your audience?
Tough questions about content marketing Are you truly connecting with your prospects and providing value to them, based upon their needs? The company that does this best in your industry…
Content marketing: Where should you start?
So you’ve decided to begin a content marketing initiative. But where do you start? There are so many options. Which audience segment should you focus on first? What part of their buyer journey should you address with your content?
Don't guess at what motivates your target audience
Tough questions about content marketing Are you guessing at what motivates your target audience? If so, your content may be going to waste. Why not develop detailed personas for each…
Marketers: Do you suffer from Azbackwardia Contentus?
How an a**-backwards approach may be killing your content initiative Azbackwardia Contentus (azz-back-ward-ya content-us) Latin for “Ass-Backwards Content” Causes The biggest cause of Azbackwardia Contentus is failing to create a…
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