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5 Actions to Improve Your Search Engine Visibility in 2016
Search engine optimization (SEO) is not, and never will be, dead. Search engines will always use criteria plugged into algorithms to identify and provide the highest quality sites users are…
4 Steps to Creating a Big-Picture Customer Touch Plan
If you don’t have a customer touch plan, you’re not alone. We’ve run across quite a few small business owners who weren’t even familiar with the phrase-yet, a customer touch…
3 Undeniable SEO Benefits of Responsive Web Design
Everyone is talking about search engine optimization (SEO) and a heck of a lot of people are talking about the benefits of responsive web design (RWD)-both for good reason. Know…
Here's Why CEOs Are Choosing Content Marketing in 2016
In the past, content marketing has been a hard sell to busy executives. It’s hard to sell a theory, and harder still to explain benefits measured in “engaged audience.” Not…
SEO to Know: 5 Ways Small Businesses Can Compete With Giants
Small businesses are at a distinct disadvantage when it comes to competing in a crowded marketplace-and no marketplace is more crowded than the Web. That’s a lot of competition for…
Branding, Content, and the Sales Pitch: Finding the Right Balance
The temptation to hammer your audience with a peppy sales pitch when you’re trying to write content can be hard to overcome. Marketers are supposed to market, right? So why…
8 Great SEO Basics For Small Business Owners
Want to learn to DIY SEO? Well, turns out SEO is a complicated subject. Figuring out how each new Google algorithm impacts search and how to deal with all the…
You’re Busy: Here’s How to Make Marketing a Priority in 2016
“Vision without execution is hallucination.” Many business leaders have great vision, but it’s hard to pull off the actual execution part—especially for small businesses. One of the hardest areas to…
Your SEO Checklist: 6 Starter Steps for an SEO-Optimized Website
The goal of SEO (search engine optimization) is to build up traffic flowing to your website. Great SEO means your site is easy for search engine crawlers to find and…
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