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Knocking Modern Manufacturing Up a Notch: How to Attract Top Talent
In the 1950s, manufacturing was the answer to the American dream. High paying, secure jobs with benefits meant a strong middle class and a booming economy. In the aftermath of…
Why You Should Care About Your Brand Colors
Your logo and brand colors often create that key first impression in your customer’s mind—and visual impressions impact customer response. To harness the power of visual stimuli, you need to…
Walking Dead Tips for Content Marketing Strategy Buy-In
When you’re trying to get buy-in for a new content marketing strategy, the landscape can appear bleak. Perhaps your company doesn’t understand that a great content marketing strategy is the…
5 Things Your Manufacturing Website Needs Right NOW
Maybe you’re a manufacturer that doesn’t sell directly to the public—so why worry about what’s on your website? While plenty of manufacturers still depend on tried-and-true marketing tactics (including cold…
The Greatest Interception Ever: How to Drive Your Competitors Crazy by Hijacking Their Super Bowl Commercials
Super Bowl commercials come at astronomical cost. Not only do they have to be the best commercial EVAR, the spot itself runs into the millions of dollars and it might…
6 Keys to Build Engaging Relationships on Your Website
Here at Cultivate we believe in a long-term, cyclical marketing strategy based on the idea that building real relationships with your customers is the best way to nab new business…
6 Ways Manufacturers Benefit from a Content Marketing Strategy
Content marketing works for manufacturers. Surprised? It’s true: even if you don’t sell direct to consumers, content marketing can work for your B2B business. So what’s been holding you back?…
Print Trends in 2015
Marty McFly and Doc Brown made some audacious predictions about what life would look like in 2015 in “Back to the Future, Part II.” Well, they came pretty darn close.…
Kill ‘em with Kindness: How to Get More Repeat Customers
Trust—it’s truly the secret to strong, lasting relationships with your customers. While you can’t buy trust or expect it to magically come about with little effort, trust-building is absolutely crucial…
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