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Do You Make This Mistake With Your Marketing?
If, as a business owner or CEO, you can’t measure how people are finding and buying your products and services, then you’re at a competitive disadvantage. That’s the plain, stark…
You Have 3 Seconds. Get My Attention.
We scroll through our emails. We scroll through our Facebook feed. We scroll through today’s news, tweets, pins, ads, pics and vids. It’s true: we’re all darn-near drowning in a…
How to Educate a New Breed of B2B Prospects to BUY
Each prospective customer has different needs as they progress through their buying journey. In the world of “BIG TICKET” purchases for items like houses or cars — or costly products…
9 Questions You Must Ask While BUILDING Your BRAND
Creating “brand buzz” is essential to stand out in today’s market. Is there “brand buzz” surrounding YOUR company? There should be. So how — and where — do you begin…
How to Convert “Mysterious” Site Visitors into Engaged Prospects
To get visitors to engage with you on your website, you must ASK them to take action. But people are so busy these days. They might be willing to: follow…
Why CEOs Need to See Their Marketing Metrics
I am sure you have financial metrics, operating metrics, and sales metrics. But does your company have marketing metrics? Good marketing metrics need to make it onto your CEO dashboard.…
Are You Relying on Tech Tools to Do Your Marketing for You?
When you hear the phrase “marketing technology,” what tech tool first comes to mind? Social media platforms? Dynamic websites? Search Engine Optimization (SEO)? Email campaigns using PURLs? Marketing automation software?…
The 3 Pillars of a Quality B2B Lead
What’s more important than QUANTITY when it comes to lead generation? Ask anyone who’s ever been involved with a lead-gen effort and their response will no doubt be, “QUALITY.” So…
10 Social Media Resolutions for 2014
“New year, new game plan” — a phrase I’ve been repeating a lot lately. It’s not surprising that businesses’ marketing plans for the coming year revolve around increasing their social…
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