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Are Your Marketing, Sales, & Lead-Gen Services DRIVING Revenue?
In recent years, you’ve most likely heard of this little thing called lead generation. You’ve received email after email, phone call after phone call from marketing companies promoting their services,…
How Effective Is Your Sales Pipeline?
Many businesses still look to their sales team to find leads and to create a pipeline for sales. But in today’s marketplace, that’s not realistic. Why? Customers simply do not…
Is Your Website Good Enough?
When I talk to business owners about their marketing, the conversation usually gravitates to a discussion about their website. It’s only natural. Your website is the center of your marketing…
Which Social Media Platform Is Right for YOUR Business?
Hang on to your billboards y’all . . . The world’s gone DIGITAL! Companies have jumped onto the social media bandwagon for the majority of their marketing strategies — and…
How to Stop Marketing vs. Sales Bellyaching
Ask this question of 10 different people, and you’ll probably get 10 different answers. In the constantly evolving digital world, the definition of a “lead” gets even more convoluted. In…
Ready, and… ACTION! 6 Tips for Creating Video Marketing Content
You finally decided to incorporate videos into your marketing plan. Good for you! But then it hits you — you’re no Steven Spielberg and you don’t exactly have a Hollywood…
Lead-Scoring: The Path to Quicker Sales
Developing a lead-generation program — complete with lead-scoring — allows you to measure results. By ranking your prospects, your sales force can also see exactly where to spend their time…
Measurable Marketing: The New Price of Admission
Today’s marketing technology tools are truly amazing. Your business can now capture data to provide you with incredible insights into: Who is interested in your capabilities What — specifically —…
Social Media: A Virtual Roller Coaster Ride for Marketers
GO Big! GO Six Flags! That’s exactly what our Chicago neighbors at Six Flags Great America have done – they’ve gone BIG with their digital marketing. Earlier this summer, I…
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