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Content Sharing Is a Privilege (Not a Chore)
When I tell people I’m in the business of content marketing, they sometimes wince. It sounds like tiresome work to them. “How can writing all that content be FUN?” they…
The Final Online Frontier: Content Marketing & Automated Lead Generation
The internet is a continuously evolving, independent marketplace. This seems to overwhelm most small- to medium-sized companies who wish to leverage digital tools to increase their bottom line. What is…
Keeping Tabs on Gmail
If you’re an email marketer or you use Gmail (Google’s web-based email product), by now you’ve surely seen the next “email-marketing killer” — dun, dun, DUN — Gmail tabs. {If…
A CEO’s Guide to Networking Using LinkedIn
Social network choices are growing every day — Facebook, LinkedIn, Twitter, Google+ . . . the list goes on. It’s overwhelming! As a business owner with an already-packed schedule, you…
I’m sorry… I don’t speak Jargonese
Actionable, integrated, robust, dynamic, responsive…you get the idea. Marketers are all guilty of writing copy that is stuffed with buzzwords or of generating copy that shouts “Me! Me! Me!” as…
5 Steps to Easy Lead Generation
I’m sure you’re a very smart person. To be in business, you have to be. As a business owner, you have to know a lot about your customers, your product,…
Are You Ready for a Retina Resolution REVOLUTION?
I pride myself on being on the frontlines of technological updates, standards, and breakthroughs so we can get out in front of new tools, programs, and approaches we’re going to…
Demystifying Email Open & Clickthrough Tracking
Ever wondered how email service providers can create tracking reports that show you exactly who opens and clicks on links in your messages? First, let’s “Geek it up” a little…
Instagram vs. Vine — Which Do YOU Choose?
About a month ago, I prepared a fresh blog post about the latest frenzy in mobile video called Vine (@VineApp). I began using Vine early on and thought about all…
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