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Why Content Marketing Is Like Playing a Video Game
Driving your content can be as fun as playing a video game. Seriously. Content marketing campaigns — much like video games — come with a set of tools, goals, an…
Should I Ask for an ENDORSEMENT or a RECOMMENDATION on LinkedIn?
The past few years, LinkedIn has acquired quite the presence in the online social community for professionals and for business networking. It used to be that you’d type up a…
Top 10 Posts of 2013 (Thus Far)
Our staff is daydreaming about the long holiday weekend, fireworks, and the infamous Bacon Log-splosion. This week we slow down with a round-up of the top 10 posts of 2013…
How Well Do You REALLY Know Your Audience?
So you’re pumping out tons of great content, but you’re starting to see that it’s focused around the same topics, and it’s not getting the traction that it used to.…
Demand a Dynamic Website
You know your website is outdated. And you know you’ve gotta “bite the bullet” and have it redesigned. It’s time. Online users consider website design one of the top criterion…
What Can a Heat Map Do for YOU?
If you’re reading this, you’re most likely a small business owner or a marketer working for a small business looking for ideas to help increase revenue, site traffic, and brand…
Track & Measure OFFLINE Campaigns ONLINE with PURLs
In a challenging economy, marketing teams are increasingly being asked by company management to quantify their efforts. Companies are looking for BIGGER AND BETTER response rates from the marketing channels…
Be Sure Your Next Message Gets Opened – Use “Triggers”
Triggers are a GREAT way to generate a customer response. “What’s a trigger?” you ask. A trigger is a specific reason to contact a prospect or customer in response to…
How to Grow Your Business on a Shoestring Budget
All companies face the challenge of how to grow their business. Since today’s customers have more buying options than ever before, getting them to notice you amid the sea of…
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