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Be HELPFUL — Be REMEMBERED
Thirty-five-years ago, when I first started working in advertising, a talented sales trainer named Lee Neary taught me an invaluable lesson: “You have to stay ‘top of mind’ with your…
Never Use Personal Online Accounts for Your Business
Take a step back and think about this for a moment — Today, the social web is evolving and integrating services with one another so fast that it’s hard to believe…
Does Your Website Achieve Your Business Goals?
In today’s wired world, small businesses simply must have a web presence to succeed. Unfortunately, the website you built even 5 years ago is as outdated as a rotary phone.…
Avoid "Digital Pollution" in Social Media & Email
Your business is a brand. It’s a living, breathing being that you’ve nurtured, raised, and carefully shaped to be a reflection of yourself, your ideals, and your goals — for…
The Best Ideas Start on a Napkin
Just imagine… Having casual conversations in local establishments, brainstorming ideas, coming up with creative ways to solve the world’s problems — all done in the company of a select few…
Picking the Right Marketing Channel
In my last post — “How Much Content Do You REALLY Need?” — I wrote about how the amount of content to engage your audience varies depending on your product or…
How Much Content Do You REALLY Need?
Wondering how much content you should build into your webpage, print ad, or direct mail appeal? Today’s readers have shorter and shorter attention spans, so you’d assume that short form…
Domain Registration vs. Web Hosting
Many business owners with a web presence don’t really understand how their website works. While this subject can get technical, stick around for some basic advice to help you differentiate…
5 Must-Have Apps & Programs for a Start-up Business
Building your new business isn’t easy. In this economy — where profit margins are razor thin due to competition — you have to figure out creative ways to establish your…
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