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Cocktail Party Marketing
Imagine you’re at a swanky cocktail party and the only person you know is the host; all the other guests are unfamiliar. Although you’re shy, you welcome the opportunity to…
10 Resources to Inspire Your Content Creation
Anyone who has or contributes to a blog can relate to this confession: Creating engaging content is really hard work. Businesses who do content marketing certainly understand this. They…
How to Kick-Start Your Business Blog
CONGRATULATIONS — You’ve taken that first, BIG step and created a hub for all your content. You’ve got a business blog! Now what? It’s simple . . . Kick-start your…
In an Internet Minute, Everything Can Change
“Please, hold. I’ll be back with you in just a minute.” I tooled around the web, listening to what seems to be a staple in on-hold music: Tony Orlando’s “Tie…
Content Marketing Without a Blog
So you already know WHY your business needs content marketing. Now you need to know HOW to do actually do it. The first step in kick-starting your content marketing initiative…
Do You Know YOUR Email Sender Score? (You Should.)
A new trend you should know about is an increase in the importance of engagement metrics. This is good news for customers. Bad news for spammers. Email marketers who simply…
Using a Team Approach to Content Marketing
One of the biggest challenges you face as a business owner is developing the voice, direction, and overall content for your business. You want to not only market to your…
Using Video on Your Site… It's Powerful!
If it’s true that “A picture is worth a thousand words,” then a video clip might be worth a MILLION. In today’s marketing world, hosting a relevant video clip on…
Should You Use an Open Source or Proprietary Web Platform?
There comes a time when you have to make that decision to build a website for your business or your brand. The trick you’re going to run into is deciding…
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