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5 Reasons Your Business Needs Content Marketing
Content marketing is about building brand value by methodically sharing relevant, entertaining, and useful information — often without any reference to your company or its products —to attract and influence…
Is Your Personalized Marketing “Creeping Out” Your Customers?
Remember the ‘80s Rockwell hit song “Somebody’s Watching Me”? Do you feel like somebody’s always watching YOU online? People are starting to get an uneasy feeling about how the data…
5 Tips to Outwit the “5-Second Rule” of Email Marketing
The Direct Marketing Association projected email marketing’s ROI at $39.40 for every dollar spent in 2012. Hot dog! Email is still a very viable form of communication to marketers today. However,…
The First 3 Steps to Social Marketing Success
You’ve probably seen this common headline: “Social Media Can Work for Your Business.” That’s great and all, but there’s one major problem… Social media aficionados have flooded businesses with so…
5 Must-Have WordPress Plugins
WordPress has evolved into a unique tool for businesses. With WordPress, you can build a blog, a website — or BOTH. It’s so powerful and versatile that you can even…
2 Simple Ways to Track the Success of Your Marketing
As the old saying goes: more than half of your advertising isn’t working – digital marketing analytics to the rescue! Still, don’t forget the value of these classic approaches. You…
The Smart Money Is on Content Strategy
I speak to CEOs every day about marketing. It’s startling how many of them view marketing as a COST. They erroneously lump marketing in with their other “cost of goods”…
Want to be a more effective marketer?
In a business world fixated on short-term results, it’s tempting to focus on tactics – the “how” of your marketing plan. But effective marketers first create a plan – the…
Get Ready for Social Search
Savvy small-business owners have been using search engine marketing and social media to harness Internet traffic in cost-effective ways. Lately, as the Internet matures, we’re seeing an interesting trend: search…
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